City Pups
Google Ventures Sprint Desktop for pet adoption
Background
City pups is a Google Ventures Sprint Design project elaborated to create a sustainable resource for helping users find the best compatible pup match in their local city, while working with non profit organizations.
How might we find more homes for pups in need?
Problem.
People in need to adopt doggies with too many restrictions due to city living.
Solution.
Website that helps users locate a pup for adoption, according to
their specific city living needs, and matching personality through personal connection.
Design Sprint.
Day 1-Map
Long term goals:
Optimistic (6m, 1yr and 5 yrs.)
Part of the pet adoption fee goes to the neuter, spay and marketing campaigns worldwide.
City pups expands to rural areas of the country to subsidize cost in the big cities.
Becomes the most sought after website for adoption placement with the new families.
As well as a collaborative site with 3rd party organizations.
List of questions
Pessimistic
How can this fail? Poor design and user research
What if the writing is not clear? The users might leave
Is the adoption too expensive? Users don’t want to pay high fees
Is there enough dogs for adoption? Finding the right partners
Is the adoption matching aspect of the site working accurately? This would be the main aspect and resource
Define the problem for city pups.
Define solution for city pups.
Brainstorm for long term solutions.
List pessimistic questions.
Create a map with possible users and their options in the journey map.
Create how might we questions from bitesizeux.com app material and developed information.
GV Design Sprint Process Inspiration (https://www.gv.com/sprint/)
Day 2 - Sketches
Inspiration (Lightning Demos)
Inspiration (Crazy 8s)
Design and Idea research.
Create crazy 8 sketches based on the map’s crucial target screen.
Create solution sketches in 3 image panels. Before screen, target screen and after screen (3 solutions)
Inspiration for features
Day 3 - Decide
Reflection: Why not create a date like matching adoption site for users visiting City Pups? This is in the same way that you would find your other half on a dating site. There’s also an option to go back to the pups that were not selected in the main gallery. In case you happen to change your mind. It’s not lost in a never existent black void.
Day 4-Prototype.
The prototype is intended to function as a matching adoption site. Just as a dating application works in similar ways but for doggie finding. City pups help’s users pair with the best option available based on their unique preferences and personality type for both the pup and the adopting doggie parent.
Application offers a swiping feature.
Also a love gallery that reflects the user’s doggie likes and the generated matches with full hearts.
A filtering side sheet option.
Preferences page
Filter page
Location page
Match page
Day 5 - Validate
5 Act interview (5 act interview)
Did the participants struggle with any part of your prototype? What did they notice?
Describe 5 users interviewed.
My experience interviewing and testing.
A summary of findings from my interviews.
As you watch each person interact with your prototype and give feedback, you should start to hear repeating comments or behaviors. These are “patterns” that will help you identify the aspects of your prototype that work, as well as the aspects that might need to be adjusted.
Usability Questions:
The first page is a form. Where do you go when it is completed?
You love the dog on the first page that routed to, what options would you consider from that page to learn more about this doggie?
From here how do you leave the screen?
You want to modify your search here, where to next?
Once here, find more available pups based on your likes and preferences.
Usability Test Findings:
Melissa
Filter boxes can be modified to sections to differentiate between doggie gallery, love gallery and filtering preferences.
Use the word filter instead of the 3 dots to indicate the menu/filter
There was a confusion in finding the doggie galleries in the filtering section.
Thais
The full heart should indicate likes and a different color or empty heart should indicate matches.
Love gallery and doggie gallery should be a different color or in a different section as a call to action.
Justin
Justin thought the read more on the dog bio should give more options for actions.
Dots for swiping above the doggie profile photo should indicate more photos on that dog’s page gallery and not a different dog profile.
Mike
He preferred a back arrow instead of X to exit the page.
Had issues noticing the filter menu. Color contrast maybe?
Got lost on the matching page and wanted options to continue looking for other dogs to be more visible on that page.
Mike also thought the large dots above the dog profile photo should indicate more photos and not another dog profile. This could be solved with arrows next to the image.
He thought doggie galleries and love galleries should be visible at all times.